By contrast, Pixel sends all events in real-time. This means that businesses can implement the Conversions API in addition to Pixel and decide what to share and when to share it.
Businesses don’t have to worry about any data getting lost due to a browser crash or an ad blocker.
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When combined with the Conversions API, you truly get the full picture of the customer journey. These actions could be something like a page view or a purchase. Pixel alone offers insight into actions that occur on-website. That being said, combining both Pixel and Conversions API means full-funnel visibility. This is more than what Facebook Pixel alone currently offers. Full funnel visibility: Conversions API offers businesses the ability to share exactly the data they want to, and nothing else.This is all done without having to rely on browser-based tools like cookies.įacebook’s Conversions API is thorough and provides businesses with a wealth of helpful tools and insights. It’s designed to help businesses maintain data privacy all while delivering personalized advertising experiences to customers and audiences. How the cookie-less world will impact advertising: FAQs from the latest LeadsBridge’s webinar on Facebook CAPIĪs stated just above, Facebook Conversion API used to be known as Facebook Server-Side API.
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